G-Star RAW—often simply called G-Star—is a Dutch designer clothing company founded by Jos van Tilburg in Amsterdam back in 1989. Their specialty lies in creating raw denim, which refers to unwashed and untreated denim fabric. The brand draws inspiration from vintage military apparel from around the world, resulting in designs that often carry a rugged, utilitarian aesthetic1. If you’re into high-quality denim with an edge, G-Star RAW is definitely worth exploring.