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Fila is a renowned athleisure brand originally founded in 1911 by Ettore and Giansevero Fila in Biella, Italy. Initially, Fila produced clothing for the people of the Italian Alps, primarily focusing on underwear. The brand transitioned to sportswear in the 1970s, gaining popularity through endorsements with athletes like tennis player Björn Borg. In 2007, Fila Korea acquired the brand, and its headquarters moved to Seoul, South Korea. Today, Fila is known worldwide for its athletic shoes, clothing, and sports equipment, maintaining a strong presence in the sports and fashion industries.
