ADAY is a direct-to-consumer fashion brand founded by Nina Faulhaber and Meg He, focusing on sustainable, versatile, and stylish clothing. Their mission is to create a wardrobe of modern essentials that are designed to be worn on repeat. ADAY’s pieces are crafted with innovative, super fabrics for durability and easy care, and are made to be seasonless and packable. The brand emphasizes sustainability, using regenerative and recycled fabrics, and partnering with mills that have water-recycling systems. ADAY aims to simplify your closet and make thoughtful, eco-friendly fashion choices accessible to everyone.